Disney has announced it will open a Disneyland in Shanghai, which is perfect because Shanghai is China’s busiest and largest city. It is the fashion and financial hub of China and the perfect place for Western culture and products to seep into the country. Shanghai is such a foreign-friendly city that you could live and work in the city without feeling like you’ve really left home.
While the Hong Kong Disneyland has suffered in recent years, the mega company seems to think a venue in Shanghai would attract a different crowd of mainland Chinese. While the Hong Kong center has lost money since it opened in 2005, the newly opening Shanghai center is expected to make up the losses. Set to open in 2014, the Disney corporation has a rough road ahead attracting a steady customer base. One method the company has employed to attract life-long customers is to set up English-language learning institutions in China’s major cities. These learning centers teach children English in fun, imaginative ways. They accept children only, until the age of 10-12. These children are expected to be the ones who plead and beg their parents to take them to the new Shanghai Disneyland.
The park will be placed in Pudong, past the business and financial centers that have made the East bank so popular. Estimated cost projections indicate the park will cost some 40 million yuan to complete. The new park is less than 800 miles from the Hong Kong park leaving many scratching their heads about the proximity of the new, hopefully successful park to the failing one in Hong Kong.