Ryanair can’t seem to keep itself out of the media. Not that it’s trying, of course. The latest publicity — and apparent “controversy” — comes in the form of twelve of their female flight attendants stripping down for a calendar. Proceeds from the sale of the calendars will be donated to the German charity Tafel which provides food for the impoverished across Germany, many of which are children.
The charity was chosen because 30% of sales of the 2010 calendar were made in Germany. However, last year’s calendar was not warmly received by at least one politician. Labour MEP Mary Honeyball said the calendars “sexualized” the airline industry. Tafel’s CEO, Gerd Hauser, said:
We thank everyone at Ryanair on behalf of our 50,000 volunteers who deliver food every day to people in need throughout Germany.
You can buy a calendar for ₤8.50 during a Ryanair flight or through their website.
Comments left on the article show that many agree with Mary Honeyball’s assessment. One states, “This outrageous sexism that endangers cabin staff, making them targets for deluded loners with zero social skills,” while another questions if all the money will actually make it to the charity. Just to throw this out there, firefighters have been showing off their pecs and washboard stomachs in calendars for years without any (or much) criticism that the firefighting profession is being sexualized.
What do you think? Is it just a publicity stunt? Are these women being exploited? Or are they genuine?
[Image: jon gos / Flickr]